The client:
BET / Viacom.
The ask:
Create a corporate brand and increase awareness and social media audience for Lift Every Voice, a TV show on BET.
The goal:
Design broadcast graphics that reflected both the spirit of the show and the network.
Solution:
I helped BET/Viacom achieve an average follower/user growth of 10% per month, which resulted in a dramatic increase of followers for their BET Gospel Facebook channel (from 244k to 594k, a 144% increase). The BET Gospel Twitter account achieved 11k new followers over the same time span.
I designed the new Lift Every Voice show logo and refined the new motion graphics.
Tools & Tech:
Branding
Graphic Design
Video production / development
Graphic Design
Video production / development
Photoshop
Illustrator
Premiere
Sprout Social
Illustrator
Premiere
Sprout Social
Case Studies
- Let's get granular.
LXD
A two-module eLearning course helping front-line supervisors at a municipal utilities organisation recognise, respond to, and model psychological safety in their teams.
Safety Institute
A two-module eLearning course helping front-line supervisors at a municipal utilities organisation recognise, respond to, and model psychological safety in their teams.
LXD AI
HyperLXD is an AI-assisted instructional design storyboard tool built to help learning designers rapidly map, prototype, and structure engaging digital learning experiences.
HyperLXD: Learning Journey
HyperLXD is an AI-assisted instructional design storyboard tool built to help learning designers rapidly map, prototype, and structure engaging digital learning experiences.
UX WEB DESIGN GRAPHIC DESIGN
TXDL is a STEM nonprofit that conducts unique classes, workshops and experiences for Black and underserved youth. They are looking to redesign their popular website.
TXDL (Techsdale)
TXDL is a STEM nonprofit that conducts unique classes, workshops and experiences for Black and underserved youth. They are looking to redesign their popular website.